KẾT QUẢ TRA CỨU > Advertising and promotion : an integrated marketing communications perspective
Sách
Belch George E., Belch Michael A..
Advertising and promotion : an integrated marketing communications perspective / Belch George E. / Belch Michael A. ed.
New York: McGRAW-HILL, 2018.
xxiii, 764 tr, ill.; 27 cm.
9781259548147
Sách
Belch George E. / Belch Michael A.
Advertising and promotion : an integrated marketing communications perspective