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Services marketing : integrating customer focus across the firm
  • Sách
  • Zeithaml Valarie A., Bitrer Mary Jo, Gremler Dwayne D..
    Services marketing : integrating customer focus across the firm / Zeithaml Valarie A. / Bitrer Mary Jo / Gremler Dwayne D. 7ed.
    New York: McGRAW-HILL, 2013.
    xxvii, 514 tr, ill.; 25 cm.
  • 9780078112102

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