KẾT QUẢ TRA CỨU > Services marketing : integrating customer focus across the firm
Sách
Zeithaml Valarie A., Bitrer Mary Jo, Gremler Dwayne D..
Services marketing : integrating customer focus across the firm / Zeithaml Valarie A. / Bitrer Mary Jo / Gremler Dwayne D. 7ed.
New York: McGRAW-HILL, 2013.
xxvii, 514 tr, ill.; 25 cm.
9780078112102
Sách
Zeithaml Valarie A. / Bitrer Mary Jo / Gremler Dwayne D.
Services marketing : integrating customer focus across the firm