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Consumer behavior: Building marketing strategy
  • Sách
  • Hawkins Del I., Mothersbaugh David L..
    Consumer behavior: Building marketing strategy / Hawkins Del I. / Mothersbaugh David L. 13ed.
    New York: McGRAW-HILL, 2016.
    xxiv, 786 tr, illustrations.; 26 cm.
  • 9781259232541

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